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Message: [QUOTE="NycUcWbbFan, post: 5316828, member: 13453"] [URL='https://www.theatlantic.com/ideas/archive/2025/07/wnba-pay-increase/683683/']The WNBA Has a Good Problem on Its Hands - The Atlantic[/URL]: “Women’s basketball players are demanding higher pay. That’s what happens when business is booming.” “Over that time frame, NBA owners have indeed spent a considerable amount of money to keep the league afloat. But that spending wasn’t charity; it was an investment. And the investment is very clearly about to pay off.” I would add that the players (the product) had [U]skin in the game[/U] with their agreed upon discounted pay relative to other markets for their services during the WNBA’s prototype market phase when the WNBA had yearly losses. The players also had an opt out of that discount to be exercised when they felt the WNBA is no longer in its prototype market phase. The WNBA [U]clearly[/U] — and you only need market signals (in article) and not open books to make that determination — [U]isn’t a prototype market in 2026[/U] when the media (~$3B over 10 years) /monetization deals become effective — and the players had a great deal to do with that. And the players [U]rationally exercised[/U] the opt-out when they did. “At 28 years old, the WNBA is arguably in better shape than the NBA was at the same juncture. As the league grows, the players’ salaries should be growing right along with it.” [/QUOTE]