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Took their coach, and now Texas is trying to steal VCU's brand: http://www.richmond.com/sports/coll...cle_8acb765d-b81f-5998-96d4-e6f0c65abf57.html
One day after it was officially announced that the Longhorns lured popular men’s basketball coach Shaka Smart away from VCU, they filed to federally register variations on the “Havoc” trademark that Smart pioneered in six years of high-intensity basketball with the Rams.
Texas applied at the U.S. Patent and Trademark Office on April 3 to register “Horns Havoc” and “House of Havoc” as trademark slogans for marketing the Longhorns basketball team and its athletic merchandise
One day after it was officially announced that the Longhorns lured popular men’s basketball coach Shaka Smart away from VCU, they filed to federally register variations on the “Havoc” trademark that Smart pioneered in six years of high-intensity basketball with the Rams.
Texas applied at the U.S. Patent and Trademark Office on April 3 to register “Horns Havoc” and “House of Havoc” as trademark slogans for marketing the Longhorns basketball team and its athletic merchandise