It's about God and Evangelical Christianity but don't kid yourself, it's about money too! They want National exposure to expand their brand to attract Christian students from across America.
Liberty is the largest private university in America. Liberty' endowment is One Billion plus. For comparison, UCONN'S is 377 Million.
It has rapidly grown thanks to a massive influx of online students. According to the AFT Data Center, Liberty had an enrollment of nearly 50,000 students, making it the largest private school in the country,
but over three-quarters were distance students. The school’s growth is tied to its ability to recruit online or distance students who can get federal aid. It’s in fine financial shape now. Liberty’s endowment is over a billion dollars!
I actually agree with Whaler on this, except for the fact that the money is nothing to them. This is a business like anything else.