The NFL has a lot of the same problems with live attendance every other sport has, namely that the at-home experience has improved at a geometric rate just while the economy has been in an extended slide. NFL Sunday Ticket has existed for years on DirecTV, but with HD broadcasts, the proliferation of HDTVs, and enhanced features like Short Cuts, the product is better than ever. Meanwhile, one concession DirecTV made was to allow NFL to sell Red Zone Channel to other providers. That's really a great channel, a game changer. No commercials, just live action for six straight hours. So why would I shell out hundreds of dollars for the privilege of taking my family to a game when we can have more fun a home? I can watch any game in HD, flip to Red Zone Channel, drink beer that doesn't cost $10+, not have to deal with the gawd awful traffic in and out of Foxboro, not have to pay $45 to park, however much to eat, etc. It just doesn't add up.