Lifelong Yankee fan... Jeter was so constantly labeled overrated, that he actually is underrated. What I mean is that he was never the offensive or defensive player that ARod, Nomar, and the other steroid SS of that era were and the media tried to make him seem like he was. But yet, he was the best all around player out of all of them. His offensive numbers, especially considering his no 'roid connection are fantastic for a SS. The gold gloves were a joke. But that's happened with other guys as well. There is no one you'd rather have up in clutch situation, no baserunner you'd rather have go 1st to 3rd or score from second, and no fielder who you weren't certain would make the crucial play. He made the most out of every situation he was in and even if it wasn't pretty, he always got the job done. It's amazing how many times he'd just inside out a ball into right field for a game tying/winning hit. It wasn't awe inspiring other than that he did it, again. As a leader, he was second to none in the respect afforded to him by fans and teammates. The idea that he was "merely" a complimentary player is bafflingly dumb. Even when he was surrounded by huge $$ players, he was still the heart and soul AND most dangerous offensive player on those teams. The Yanks don't win 5 world series without him.
As for the pre-season announcement, I really don't think Jeter did it for the fanfare. He could care less about some victory tour. He did it so that he didn't have to answer the same damn question from the idiot media every single day (as Mo had to the year prior to his announcement). He did it so the Yankees wouldn't be caught scrambling to figure out his replacement. I don't think it was selfish. It was practical which is something Jeter has been a master of.