Whaler is right, as he said in another thread, this new generation doesn't want to spectate as much as they want to be spectated. Vines, YouTube, Instagram, Facebook, Twitter, etc. They want to be followed, seen, liked, favorited, and reposted/re-tweeted by as many people as possible.
Management needs to make them more interactive. The AD's social media people should be favoriting, posting, reposting, re-tweeting, and doing everything they can to feature the students and young alumni at the games, not just the players.