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Message: [QUOTE="HuskyHawk, post: 2658951, member: 1414"] Good reasoning. My experience was back in 2000, but the online places like Blue Nile had just become a thing. I ordered a diamond online, and went to stores. What I found was that the stores were largely willing to meet or beat the online price points, once you showed them what you could get in a certified stone. I ended up with a nicer ring at DaScenza outside Boston, for the same price it would have been via Blue Nile. In short, if you just walk in, they are happy to overcharge you. If you walk in armed with data on what online stones will cost, they'll match it. They have plenty of margin anyway. [/QUOTE]