There are a few things here that I think are relevant and interesting. First off as an academic institution, UMass is head and shoulders waist, legs and feet above some of the glorified high schools in the AAC (Hi Memphis, where you can apply online and get an immediate acceptance!!!Rumor has it that a dog was once accepted). So in that sense they have a higher upside. Athletically they are not that great, but they aren't hopeless I don't think. For football they need to move games back to campus and market to western and central Massachusetts and forget about Boston. Their alumni in Boston have no tradition of being UMass football fans so they need to cultivate the current students to be fans when they are alumni. that is the direct opposite of what they are currently doing. Play one game a year in Boston either at BC or at Foxborough, but keep most back on campus.
I also love his idea that BC and UConn play a season ending game. Return some juice to New England football that has been missing since Holy Cross, Harvard and Yale all downgraded. And if BC and UMass don't agree to open the season every Labor Day, we should make that deal. So we'd open the season against UMass, play a CAA game, then play a national team, go into the AAC schedule, and end the season on the first weekend in December with BC. You could always drop the CAA game and play a 2nd national program if the situation was right.
