McLovin
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Bears, Zags to get NIL money to promote game
Baylor and Gonzaga will meet in a men's basketball game in South Dakota on Dec. 2 and organizers will pay players on both teams who agree to help promote the game.
www.espn.com
Interesting precedent being set here... If the student-athletes want try to get a piece of these new mega TV deals the power conferences are signing, this pay for promotion could be used to bolster their argument that they should be compensated for their NIL being used by the schools/conferences/networks making money off airing the their games.
Range Sports [organizer of the game] president Will Funk said, "Engaging the players to help activate the game broadcast sponsors is the future of college athletics."