Nothing smells. You have a coach who was a decent recruiter, and a player that led his team to victories over some standard bearers of the Big 12, brought national attention to the team, changed national perception of team and program, and got the Heisman.
What student athlete who would typically turn their nose at Baylor, wouldn't now consider them as an exciting and legitimate program that can compete with the some of the best, possibly be in contention for titles, and have a chance to play earlier (than with other Big 12 teams) and be noticed.
Made the coaches job a lot easier with the influx of unexpected or anticipated talent.
The other teams rose on the coat tails of RGIII and the football program.
Good for Baylor.