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Message: [QUOTE="Jetskies, post: 5316533, member: 12253"] so this is just something that came in my head and i got confused thinking about the direction of the cash flow. [LIST] [*]In NIL, school/school proxy pays a kid. got it [*]For uniforms/apparel, who pays who? Does UConn get paid or does it pay Nike? I can't imagine Ohio state or Bama pay a cent to anyone to get their gear. But for a MAC school or UMass, do they pay? it still costs Nike/adidas/UA/NB a non-trivial amount of money to supply all the gear, so I wonder what the threshold is, that determines who-pays-who... [/LIST] I imagine there's 3 categories of where the deal ends up, each having its own contract between the school and the supplier: [LIST] [*]supplier pays the school (cold hard $$$), and gets some marketing from the school by default (TV). [*]no money exchanged - gear provided "free", in exchange for brand exposure/marketing activities at the school & via television/media [*]school pays $$$ the supplier (maybe a little advertising for a discount) [/LIST] thoughts on how this works in college? (limited to FBS schools only; don't rly care about FCS/D2/D3) [/QUOTE]