Cost of materials in key fob - 4 cents.
Cost per unit of paying 11 year old Chinese children to run dangerous machines 12 hours a day to make key fob - 8 cents.
Markup for applying fancy-dancy "Smathers & Branson" imprint on faux-leather d-ring wrap and a Rorschach ink blot Jonathan - 28 dollars and 38 cents.
Showing your Smathers and Branson Connecticut Needlepoint Key Fob to all your buddies in the locker room to show your support for the women's team - priceless.
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