Opendorse + Twitter Partner To Pay Athletes For Sponsored Tweets & Content

[Drew]

 

[Drew]

Twitter and Opendorse announced today a first-of-its-kind partnership that will provide student-athletes with a pathway to monetize video content on Twitter. The program is custom-built to meet the demands of upcoming legislation that will allow college athletes to be compensated for their name, image and likeness (NIL). The partnership makes Twitter the first social platform to share plans for NIL monetization opportunities.

By pairing Opendorse’s endorsement marketplace with Twitter Video Sponsorships, the program aims to allow advertisers to sponsor and support brand safe student-athlete content.

 

[Drew]

Here’s how it works:



I’m trying to think about how this would work in CT- maybe a UConn Athletics partner connects with say Gaffney via Opendorse to publish preapproved + created content on their personal twitter feeds in exchange for a small monetary sum and x% of sales based on viewership or something?