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Message: [QUOTE="SVCBeercats, post: 3852354, member: 7874"] After they read "Gentlemen" they will not take your letter seriously. You should have started with something like "To Whom It Does Concern" or some gender nuetral address. Stating "70+" also causes them to drop interest, since you are not, in all likelyhood, in their target markets, nor their sponsors' target markets. Rune Arledge changed sports reporting and programing to entertainment TV in order to attract an audiance in tune with his marketing strategy. All the networks followed suit when they began to lose ratings to him and ABC Sports. He then was made head of ABC news and you witness his news legacy every day. He converted news into entertainment, journalism be damned, for ratings and more sponsers dollars. As Sicilian said "this particular ship has sailed long ago." However, venting one's speen occasionally feels good. [/QUOTE]