We all know that the B12 (Navigate and BHV) is conducting its expansion candidate value research right now and will be sharing its findings in May. It would be a HUGE positive for UConn to be able to tell the B12, a football-first conference, that our season ticket pace is well ahead of last year's.
In April, before the research groups share their recommendations, if UConn can say something along the lines of: "In addition to being the #1 candidate on every other metric, UConn football also had an increase in spring game attendance AND is waaaay ahead of season ticket sales pace from last year." The B12 cares about football first, second and third then a distant fourth is hoops. To the B12 culture, our football attendance from the last few years is seen as a detriment on our expansion profile.