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Message: [QUOTE="Ozimoto, post: 1987260, member: 6677"] Another comment on marketing and trying to lure new fans. We all chuckled about the marketing campaign the Maryland did for the UConn game with the give away items (the clear bags, Frese Fest hand towels, calls to "white out" the arena etc.) that they used to promote the game. They managed to get 18,000 into the Xfinity Center on a Thursday evening at 6pm for the game and the students were on break. There were a lot of middle school and high school aged kids there with their parents. Seems like a much younger demographic than what you guys are describing at a UConn women's game. Now a lot of that had to do with the opponent, ;) and they don't get nearly that many for some of the less than challenging opponents they play. According to the interwebs, they are averaging just over 5,000 per game which isn't a great amount for the size of the arena the play in. They will do much better attendance wise for their B1G games. The point is, they seem to be really trying to promote the women's game at Maryland and bring in a younger fan base. Their attendance has been increasing since the 2005-2006 season (and is 5x what it was for the 2000-2001 season), although it seems to have hit a plateau over the past couple of seasons. Maryland seems to be making the same sort of effort to promote their women's team as they are their men's team, even though every men's home game (even the exhibitions) are near sell outs and the men can demand 5x the ticket prices. I haven't been to a game in Storrs or Harford so maybe the same sorts of efforts are being made there, but for some reason it just isn't catching on? [/QUOTE]

Verification: First name of men's bb coach

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