Thanks OD, so instead of asking you all these questions, I just did some digging myself and it wasn't pretty. This team has not updated it's website at all. The Athletic Director lists himself as the HC and the roster is not a tall as most P5 WCBB programs. Their record this past year was 6-19 so to me, this is a "hey, what to we have to lose by hiring a local WNBA celebrity and garnering press". Which, if the school wanted to create "buzz" why isn't their website updated? I am not sure she is being supported to be successful but that's also a separate issue.
Seems like Frank Robinson with the 1970's Indians, nice start to finally have but a terrible team and situation but as you note, you have to start somewhere.