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[QUOTE="brasssbonanzaa, post: 653848, member: 794"]
Basketball is selectively important in that it gives ESPN and other networks content for otherwise weak periods of time during the year.  From the post-Super Bowl (and preceeding two-week gap between championship games) to the end of the Final Four, there's very little else interesting going on in sports outside of mid-season NBA and NHL games which generally are snoozefests, and the playoff push for them isn't really in full swing until NCAA tournament time.  IF you were to remove CBB, ESPN's live sports programming during January, February, and March would be a wasteland of NBA games.  Certainly basketball doesn't bring in nearly the TV revenue of football, but it provides four-plus primetime hours of content on multiple networks four nights during the week, and all day on Saturday and potentially Sunday.  Football is (realistically) a two or three-day sport that is getting increasingly weaker as the NFL moves into the weeknights.
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