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Message: [QUOTE="UPitt, post: 653830, member: 3638"] I believe basketball is currently undervalued by networks. I agree 10:1 may not be realistic , but 5:1 or even 8:1 are realistic. The contract that the BE turned down was for 130 million/year. The offer was for $13.8 million for full time members, $2.43 million for BB only, and $11.37 million for FB only. Under this contract the football was worth 82% and the BB was worth 18% and the remaining sports were of little value. Thats puts FB:BB ratio at 5.5:1 for the best basketball league in the country vs the lowest BCS football league. A league such as the ACC may see a similar ratio, but I suspect the stronger football leagues get a higher ratio of revenue from football. Going forward, especially with concussion revelations, basketball value can only increase with respect to football. You are also dead on that conference networks and the interenet will change the game. Conference network channels and internet conference streaming will increase the value of BB and other non revenue sports. But, we are all just speculating as to future worth of BB, TV contracts, network channels, etc. It's just too hard to predict what will happen. 10 years ago, no one would have predicted you could watch sports on your phone. [/QUOTE]