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Message: [QUOTE="giddyup, post: 4705986, member: 11505"] It’s all about each school licensing their rights to sports events to the conference as a group to allow the collective licensing of a package of games to media networks. The whole enchilada is turned over to the conference in exchange for teams getting a share of negotiated license fees. GOR is a grant of a conference member’s rights to the conference. This includes rights to exclusive TV, radio broadcast in the performances, recording, replay, syndication, sub licensing (ie second tier games to second tier networks and online platforms), rights to derivative works (I.e. reuse clips and recompositions, etc.). Usually the school retains rights to its logos, designs, name etc for merchandising, licensed seat revenue, concessions, etc. There is nothing magical going on. [/QUOTE]