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Message: [QUOTE="billybud, post: 2975246, member: 3850"] The more I contemplate the chase of money for money's sake, the more I wonder about the ultimate value. I think that we lose sight of the athletics for the dollars. The purpose of athletic department income is to have quality programs. Not to end up ranked #1 on income. The ACC , as an example, is far behind the Big 10 and SEC in media income...But not behind in quality sports. Not having BIg Ten income hasn't stopped the ACC from playing in the CFP or winning the NC... The ACC has won 6 basketball titles since the BIg Ten won their last. And the non revenue sports seem to do well without the big dollars... Since 2014, National Championships in men and in women's soccer, women's basketball, baseball, mens lacrosse, women's lacrosse, softball, men's tennis. Yes...dollars are needed to run a good AD....but you can have success with less. [/QUOTE]