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Message: [QUOTE="UConnJim, post: 2186923, member: 1559"] Not sure about that. You are thinking in today's environment where cable nets are bundled and people basically have to accept a large number of channels. That is changing. If watching sports leaves the bundled cable net world, match ups and ratings become much more important. WVU offers some good matchups with the Backyard Brawl and VT/WVU that would drive interest and ratings. This is why I am optimistic about UConn in the long run. I think UConn athletics are an attractive media property and it is clearly worth more than the AAC media contract pays. And, I think UConn athletics are more valuable than WVU athletics from a media rights standpoint. Not because UConn football is better than WVU football as it isn't, but UConn's home state and adjacent markets are much larger and wealthier than in WV. Household income in CT is almost 3.5x as large as in WV. [/QUOTE]