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Message: [QUOTE="Hoophound, post: 1844722, member: 271"] UL did the job I am describing perfectly. They did everything they could to appear strong. Jurich made the rounds on sports radio almost daily. The guy was everywhere, along with Oliver Luck for two years. UL football was abysmal just a year or two prior to them getting in the ACC. We beat them the week before they were invited. They sold that they were serious about success and a "southern football school". The ACC went that route because they needed strong football and perception was that UL was strong in football. How did UL accomplish that reputation in two seasons? They beat the drum and made sure everyone forgot how bad they were. The idea that perception doesn't matter is laughable. Perception got UL into a P5 conference. They were good for two minutes and used it to their advantage masterfully. You can say, "well they've kept it up". Of course they have, they hired a guy that was radioactive to most schools to stay on top. College presidents care about a lot of things. Among them are revenue, prestige, research and endowments. Showing them how UConn can create revenue for all members through exposure and how it can help them tap into great northeastern applicants from wealthy families through exposure and familiarity is critical. Without strong public perception, you better be in New Jersey. If we had created strong public perception ahead of this, media would have us as a no brainer addition. The Big 12 needs a couple of no brainer additions. The fact we are so misunderstood is crazy at this point. Everyone should know how strong UConn is and when someone questions our football our AD should say, "Bob Diaco is going to win a lot of games here and if he doesn't, we'll get someone who will". Have some fire and some passion in the media. Be heard for once. [/QUOTE]

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