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Message: [QUOTE="SubbaBub, post: 1762295, member: 523"] It was never worth it for another network to make a market deal with the matching rights held by ESPN. NBC either had to overpay hoping that ESPN declined and be stuck with a league of unknown value to put on a network (NBCSports) of unknown drawing power; or try to get it cheap with enough riders that ESPN would let it go. The AAC had nothing to really offer NBC. In hindsight the requirement to stay off ESPN 3, was the best outcome, though a few more dollars would have been nice. NBCsports did pretty well with English soccer. [/QUOTE]