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[QUOTE="ScottVib, post: 1761414, member: 694"]
I got what you are saying. What you are missing is the Big XII's contract runs through 2025. There isn't another negotiation to be had near term. If you think decade old hurt feelings are worth taking less than you can, when the principles involved are just as likely to be in different roles, I would argue that you are mistaken.

It's one thing to be worried about hurting feelings for a negotiation due in a few months or even a few years, but worrying in 2016, about hurt feelings in 2025, is foolish. Particularly if as most analysis predict we continue to see a shift away from traditional cable based media, towards other outlets.

For your concerns to be relevant you have to assume that the same people remain in the same roles, remember 9 years of disappointment about a contract they willingly signed, and that the market still only has the same two players, 9 years from now. I'm fairly comfortable that at least one if not more of those variables will have changed in the intervening timeframe.
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