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[QUOTE="don356, post: 1760345, member: 5634"]
Oklahoma and Texas(and the rest of the b12) are in a long term deal right now that they have whether or not they like it or not. In today's media world, 8 years is an eternity. Regardless of what the conference does now in terms of membership, the $'s are not really impacted by adding viewers, just teams. These are fickle and ever changing markets. They've got quite a bit of time to develop the content side of it regardless of where they go given the duration of that contract. However, the content is not always based on results on the field. A lot of the b10's success is due to having schools in large rural states whereby there is little else going on except to follow that team. That could change over time with demographics, delivery options etc. Some fan bases will continue to follow if the results on the field are not good, while some will not. It's not a simple decision on whom to go with, but i do think they have limits geographically on how spread out they want to be which in the case of the b12 hurts Uconn.
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