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Message: [QUOTE="UConnJim, post: 1748685, member: 1559"] End of the day, every program in the Big 12 not named Texas and Oklahoma should be pushing for 4 teams in case Texas and Oklahoma split in the future as then the remaining teams could possibly survive as a P5 conference if that happened. The Big 12's problem is not athletic performance as it is probably the 2nd or 3rd best athletic conference based on performance. The problem is market size/eyeballs as they have the smallest reach of all the P5 conferences. In the long run, eyeballs are going to determine potential conference payout, so the Big 12 should focus on increasing market reach. If that is the primary driver of expansion, the logical four candidates are UConn, BYU, UCF, and Cincinnati. If increasing market size is not a priority, but travel is, then they may look at Houston and Memphis. [/QUOTE]