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Message: [QUOTE="Exit 4, post: 1734110, member: 2268"] Its all about cable boxes + academics + university standing in a given state (is it the 1st or 2nd most significant major university). Hence Rutty and Turtle additions. Cable boxes maybe waning, but they represent an immediate tapable revenue stream which is absolutely necessary to generate the sky high media $$. Cable boxes also indicative of market potential today and in the future (what is the ceiling for this school). Hard to see how the 6 dwarfs and even OU can deliver the media $$ the B1G must have. [/QUOTE]