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Message: [QUOTE="UConnJim, post: 1689245, member: 1559"] Football revenues have driven conference realignment over the past few years, but it's due to a quirk in the NCAA revenue model. Football revenues mostly stay with conferences. Basketball revenues (think NCAA tournament) on the other hand, get haircut by the NCAA to fund their bureaucracy, non-revenue sports, and other divisions. College basketball is just as lucrative as college football, but the way revenues are distributed, football revenues are currently more important. Could the revenue distribution model change in the future? Don't know, but if I was a conference commissioner, I would make sure I had a strong basketball conference as well as a strong football conference. In other words, basketball should matter. [/QUOTE]