Reply to thread

Message: [QUOTE="NYUConn, post: 1602958, member: 6274"] Was thinking the same thing. You need to put yourself in UT's shoes here. If they straight up give up the LHN for a Big 12 Network - even with a sizable payout - that's a reputational loss for them and the current administration. If I were negotiating on UT's behalf, the first thing I would do is to save some of the branding that they've created for the LHN. Even, "The Big 12 Network live from Longhorn Studios in Austin, Texas" would be a win from there standpoint because it's a reminder to the rest of the conference what UT gave up on their behalf. [/QUOTE]