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Message: [QUOTE="pj, post: 1592051, member: 2524"] Value is non-linear; match two interesting teams and many people tune in, match one interesting team with a non-entity and no one watches. E.g. [URL]http://www.sportsmediawatch.com/college-football-tv-ratings/[/URL] 2015 college football TV ratings: Notre Dame-BC gets a 1.1 rating and Notre Dame - UMass a 1.3 because no one cares about BC or UMass, but Notre Dame-Stanford gets 4.3 and Notre Dame-Clemson gets a 4.5. Michigan-Utah gets a 1.7 and Michigan-BYU a 2.0 but Michigan-Ohio State a 6.4 and Michigan-Michigan State a 4.5. UConn-Missouri and UConn-BYU got audiences of 1-2 million but UConn-USF, UConn-ECU, and UConn-Tulane got ~200k Better opponents bring a 4-10 fold increase in audience; for UConn that brings us to about 2 million. Then to be a top football draw at 4-6 million viewers which is where Notre Dame and Michigan are with good opponents, UConn needs to increase its own audience 2-3 fold. That's do-able. [/QUOTE]