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[QUOTE="Tusky, post: 1589549, member: 6546"]
That was a lot of really interesting info.  I'm just a little confused by the premise of "owning" a media market.  It makes me think of Risk or some other other board game.  I clearly don't get it.

I assumed the only things that mattered about a conference's presence in a media market were:

1) Is Conference Network automatically part of cable package?

2) What are the carriage fees.

3) Ratings/Advertising.

I always assumed that was all that mattered.  So for NYC for instance, Rutgers brought NYC, as BTN is now included on all except basic packages.  So too, Maryland brought DC, BTN is included.

Adding teams to already existing markets could only increase carriage fees and advertising money.  But I always thought that didn't matter as much, since schools like Rutgers and Maryland aren't the big sells.  The BTN is still selling UM, OSU, PSU, etc in NYC and DC.  That's what's driving the fees and viewers.  Rutgers and Maryland are just the excuse to insist the BTN be automatic in packages.

Just my ignorant sense of it.
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