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Message: [QUOTE="Dooley, post: 1547185, member: 2920"] Bingo. Another reason UConn BB is more valuable to a network than KU BB: we play games at 7pm EST (when we aren't relegated to AAC nonsense scheduling, that is). For the most part, KU tips off at 9pm EST. Those two hours make a huge difference in ratings. It's like Fishy said, the front half of Big Mondays always outdrew the latter half. There are far more eyeballs in the 7pm hour than 9pm. Another case in point: Iowa/Indiana (7pm) just doubled KU/WVU (9pm) on the same night. I think KU would love to play more games at 7pm. The ratings (and atmosphere) for a KU at UConn game that tipped off at 7pm would be outstanding. That goes for every MBB game. The same can be said for football games too. I think the B12 would love to be able to stagger Saturdays - Noon, 3:30, 7 or 8PM kickoffs - for all day coverage. [/QUOTE]