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Message: [QUOTE="HuskyHawk, post: 1503064, member: 1414"] The answer is: (a) more than you think, and more than Nebraska and (b) not that important. OU flips on TVs nationwide for football in big numbers. It has has very good basketball and great baseball. Kansas had the most valuable tier 3 rights in the Big XII before the Longhorn Network and also flips on TVs for basketball nationwide at a higher rate than UConn. With KC included in its footprint, the markets are just a little below what UConn covers (including its share of the NY DMA). [/QUOTE]