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Message: [QUOTE="J187Money, post: 1457145, member: 718"] Some things to note about live programming: - an ad DURING an NFL game costs about 10X what an add during any show before or after the game - live really does matter, but it has to be strong content BUT: - ESPN was using carriage fees to pay for those deals, not ad $ - so ultimately as carriage fees decline, ESPN has less money to pay for rights fees - if they keep that 80% floor - maybe the bleeding will stop at some point So other players can bid more for live content, because they get the increased ad revenue and net profits will increase. ESPN was getting "rent-seeking" margins which are eroding. Where that stops is hard to tell at this point. [/QUOTE]