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Message: [QUOTE="Pudge, post: 1414455, member: 364"] This is the mixed strategy of different thinking conferences. A Solid Brand Program - WVU for last 20 years - was worth more to the B12 whereas the ACC turned their nose up - presumably about academics. Realistically, the TV poobah ESPN told them it wasn't worth spit. The B1G is looking for programmic components for the BTN & prestige + Brand; but, has no interest in diving into Appalachia. There's little long term thinking. More on the B1G than others. It's going to change. There's going to be rising Universities outside the Cartel. This is far from the stabilized point. B12 being obvious. [/QUOTE]