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Message: [QUOTE="HuskyHawk, post: 1377396, member: 1414"] OU would be the most valuable in terms of a tier 1 football focused contract, without question. OU drives football ratings nationally like Nebraska does. The BTN is a part of the strategy, but the B1G is negotiating its main contract soon, and that has nothing to do with BTN content. OU is likely top 15 nationally for football and KU probably top 5 for basketball in terms of moving the dial. As for cable, but KU does bring both KC (#31) and Wichita (#67) markets. KC market is essentially tied with Hartford/NH (#30) in size. OU has OKC at #41 and Tulsa at #60. This would absolutely be feasible for the B1G even from a market perspective. UConn arguably brings more from a market perspective because of proximity to NYC, and better BTN content (women's hoops, hockey, soccer). But don't sell OU/KU short, both are far above Nebraska in that regard (or Louisville for example). Now Iowa State gives them nothing. Zip. [/QUOTE]