Reply to thread

Message: [QUOTE="CL82, post: 1355650, member: 44"] There isn't a UConn DMA, but I know that you are just using that as shorthand. Here are the actual figures. The Hartford New Haven DMA is 2.5 million. It does not include Fairfield County which is part of the NYC DMA which is just shy of an additional million. [SIZE=5][B]Hartford, CT / New Haven, CT[/B][/SIZE] [SIZE=3][B]Demographics:[/B][/SIZE] DMA Rank [B]30[/B] Population [B]2,462,244[/B] TV Households [B]999,990[/B] Cable Penetration [B]80.4% [/B] The total population of Connecticut is about 3.6 million. If you are looking to monetize a conference by getting upgraded subscriber fees, UConn is the best target available. Keep in mind that that's the existing paradigm for monetizing a conference. The next wave is going to be advertising dollars. Under this paradigm UConn becomes more attractive as it is consistently one of the wealthiest per capita states. [/QUOTE]