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Message: [QUOTE="Ldandy, post: 1348850, member: 4584"] The B1G isn't changing its name regardless of the number of teams that make up its membership. Unlike The Big 12-4+2 they have too much brand equity built up in the name Big Ten for it to ever change. Thus the invention of the moniker seen in this paragraph used by the conference to distance itself from a numeric representation. The Big 12 trademarked all the other names because they could get away with using them should the opportunity arise. Hell they could rename the conference Shaggy Bevo and Friends and probably get away with it. [/QUOTE]