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Message: [QUOTE="Husky25, post: 1291678, member: 2839"] It's about how accessible the Big Ten Network is to another 3 million+ pairs of eyeballs, not necessarily if those eyeballs are actively watching. The BTN is available in CT and western MA but in many cases, only on a specialty tier. The goal for the Big Ten is to get the network on a basic tier or at least more people ordering the sports package. While Michigan football is right up there with UConn for me, it is not appointment TV and watching them is not worth the extra money to add the BTN. UConn sports are appointment TV, not only for me, but the majority of Connecticut subscribers. I have little doubt the DMA metrics work. All that said. More eyeballs are watching UConn women's basketball games than an entire conference's slate of mens' games. In short (in the interest of baseball season), If you add them, they will watch. [/QUOTE]