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Message: [QUOTE="dayooper, post: 1233268, member: 3859"] Easy: advertising. After the new contract is put into place, the BTN will be going after advertising. Having UND in the fold will help on Friday and Saturday night advertising. If UND can cause people within the markets to watch the hockey at a greater rate, then they are worth it. Detractors of The BTN always say that no one watches it (not completely true). If they can make the ratings that much better, than they are worth it. On the flip side, not sure if they can. I know UND/Minny and UND/Wiscy would. Very strong rivalry between those schools and Minny in particular wasn't happy leaving The WCHA, partially due to leaving their rivalry with UND. Would OSU/UND increase ratings? Not so sure on that one. [/QUOTE]