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Message: [QUOTE="billybud, post: 1195678, member: 3850"] "… For example this new contract has two look-in windows- one at five years and one at 10 years. The purpose of that – in talking with ESPN people and our people in the same room – is to look at the end of five years where are we- competitively, what’s our performance, and does it merit a significant increase in the rights fee. There’s no question that on ESPN, the rights to television money is larger than any other conference. They’ve got other- the SEC has CBS and other conferences have other carriers, but there is tremendous exposure for the ACC football games as well as basketball games and other Olympic sports. As far as exposure, it’s a very good contract. Dollar wise as far as what ESPN is paying, it’s at the top, but overall because of the lack of CBS, you don’t have the same kind of dollars that other conferences have. But, having said that, [B]ESPN has made it very clear that the purpose of writing in those look-ins is to see where we are in five years.[/B] You don’t wait until the end of the 15 years to say, ‘hey, how are we doing?’ That’s the purpose of the five-year and the ten-year look-in to challenge our conference and all of us associated with the conference know that football is extremely important and we have to perform and do everything we can to perform." [/QUOTE]