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Message: [QUOTE="Marty Jackson, post: 1098208, member: 2291"] explain it however you want. It's a supply/demand model where the eyeballs measure demand. The content, in this case the sporting events are the supply. the value in these models is still tied to viewership. it's the viewership that allows the BTN to generate those carriage fees. the BIG doesn't exist because there was a network that needed a supply of content. The BTN exists because the BIG realized there was enough demand to warrant licensing or carriage fees to cable providers in return of airing BIG football games (along with some other content as well). its also viewership as to why someone will spend for 90 seconds of ad space on the superbowl rather than buying all the advertising on BTN outside of football. [/QUOTE]