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Message: [QUOTE="whaler11, post: 1098167, member: 676"] It works pretty simply: Cable and satellite providers pay networks a monthy fee for the ability to include the station on their system. Relatively speaking almost no one watches networks like FS1 or CBS Sports or BTN or ESPNU. "In 2013, BTN is projected to bring in $270 million in total net revenue, of which $234 million is from license fees charged to cable and satellite distributors to carry the network, according to SNL Kagan." "Football is the network's driver, with 60 percent of BTN's advertising revenue tied to 14 Saturdays in the fall. " So on the 348 days a year without live football they generate a whopping $14.4 million in advertising revenue. For the price of 90 seconds of Super Bowl ad time you could buy all the advertising time on the BTN for every non-football day of the year. [/QUOTE]