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[QUOTE="Dooley, post: 1097387, member: 2920"]
This.  For carriage rates and the BTN adding Rutgers' cable boxes, whether or not they watch is not important.  But for advertising purposes, it certainly is.  Also, if CR expansion really is about making money, conferences must also be monitoring the "cord cutting" going on.  If they can eliminate the middle man (Time Warner, Comcast, etc) and offer their product content directly to consumers, then how many people watch what absolutely matters.

Adding RU and MD now, while the B1G can maximize its BTN cable subscription revenue was smart.  Right now, it doesn't matter if people watch RU or not.  I think the shift happens in a few years once direct content becomes more mainstream.  That's when content as valuable as UCONN basketball becomes more important to the BTN.  Nobody is going to watch RU vs Penn State/Michigan/Ohio State/Michigan State/etc hoops, but they will watch UCONN.  So, by then, you would potentially have UCONN fans watching, PSU/Michigan/OSU/MSU/etc fans watching, and neutral NCAAB fans watching because the name "UCONN" is the obvious draw and all will buy BTN access for the pleasure of doing so.
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