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Message: [QUOTE="oldude, post: 4002712, member: 7511"] Perhaps out on the West Coast and on social media. But what I am looking for is the handful of college athletes that are able to transcend the limitations of social media to reach a wider demographic. I and millions of Americans had never even heard of the Cavinder twins until a few days ago. If they can make money off of their NIL, that’s great. However, they better do it quickly because they may be a fad, doomed to fade from the scene once the next fad replaces them. With the Olympics fast approaching, Simone Biles commercials on tv are ubiquitous. Biles earns an estimated $6 million annually from her NIL. She won her first world championship 8 years ago and continues to dominate international gymnastics. Olympic gymnastics is the most highly watched of all Olympic sports, particularly by older women who often control household spending. There will be top college football and basketball players, managed by shrewd agents, who will roll out national ad campaigns, primarily on tv, which will coincide with their respective seasons. These athletes won’t be paid by their number of Instagram followers. They will sign multi-year, million $ endorsement deals that will target diverse and older sports fans that never visited Instagram or Twitter in their lives. [/QUOTE]