It's a disaster long term. Look, Michigan literally bought a basketball championship this year. How else to describe it?
Financially it is not sustainable. The Big Ten schools - yes the B10 - mostly lost money last year:
NCAA Revenue Sharing & NIL Estimates 2025 (and a lot - Rutgers is in trouble). Those that did profit had razor thin margins.
The college landscape will devolve to the point where programs focus on one or perhaps two sports at most, and buy their way to the top. Think Nebraska in women's volleyball, Penn State wrestling, Texas Tech softball. The Big Ten and to a lesser extent the SEC will dominate almost every sport, with a few programs (like UConn hopefully, Duke, UNC, etc) having the funds to compete. We will see competitive balance of only 20 or so teams in every sport, with a standard top 5 EVERY year. Some schools won't even field teams in some sports. Mid-major competitiveness will be gone. Hurley doesn't want to play Tier 3/4 teams at all any more. There's no point, it's lose-lose even if you win.
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NCAA Revenue Sharing & NIL Estimates 2025 and look at Penn State's NIL spend. Almost $1.5 million on wrestling. Seriously? $3 million on all of men's basketball. That's almost certainly less than what UConn spent on EITHER Hines or Mullins. Their entire basketball spend is less than what we spent on ONE player - and we aren't close to the top spenders. And, very sad, only $120K TOTAL (that's ALL sports) for women's teams. ALL SPORTS. LSU is know to give $500K to individual gymnasts. I mean, come on. This is ridiculous. And that is a B10 school.
Lack of interest will cause some programs to self-destruct, the connection to the team will fade. Donations are already collapsing for some schools:
Will Revenue Sharing result in Booster fatigue? – NCAA Revenue Sharing & NIL Estimates 2025
You think boosters at Kentucky aren't having second thoughts?
Look at LSU - next year will be an entire roster of mercenary foreign players, including the bench. Not an exaggeration. LSU will focus on football, maybe women's basketball. They won't care about the other sports.
This will not be good.