Reply to thread

Message: [QUOTE="oldude, post: 5296944, member: 7511"] While I agree that assigning a market value to an NIL deal will be an extremely difficult task, keep in mind that a lot of NIL deals from alumni collectives were effectively for nothing other than the rights to set up deals using an athletes NIL. So big time college football program collectives were paying O-Lineman $60-75 k for NIL deals that essentially was simply a pay for play deal. The NCAA settlement should effectively provide the base salary directly from the university to the athletes. The outside deals are more problematic. If you look at Chavez deal with OK WBB or Canadae’s deal with Texas Tech baseball, it’s going to be interesting to see how Deloitte determines whether or not a 7 figure deal is truly market based. [/QUOTE]