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Message: [QUOTE="Sifaka, post: 5296374, member: 8516"] “ NCAA Player Pay Deal Asks Deloitte to Measure the Unmeasurable [B]WHAT’S a name, image, and likeness worth?[/B] Student-athletes will receive a realistic amount for NIL rights under their $2.8 billion settlement with the NCAA, but measuring the value may prove challenging even for the world’s largest accounting firm, [B]Kyle Jahner[/B]reports. [LIST] [*][B]The [I]House v. NCAA[/I] settlement approved this month calls for Deloitte[/B] to set up a clearinghouse to analyze endorsements, partnerships, and other branding deals to ensure athletes get no more than “fair market value” for NIL rights, instead of sums inflated by recruiting slush funds run by team boosters. [*][B]Branding deals worth $600 or more[/B] will feed into NIL Go, software built by Deloitte to assess market value. Rejected deals can be reworked or appealed to the College Sports Commission, an entity established by major conferences, and after that, to third-party arbiters. [*][B]But the model will depend[/B] in part on subjective variables, incomplete industry metrics on private contracts, and skewed college athlete data, attorneys say. A player’s sport, position, gender, skill, program, conference, media market, and obligations all impact value, as do subjective factors like appearance, personality, and social media following. [*][B]Former NFL safety Troy Polamalu’s[/B] long flowing hair, for example, enhanced his value as a shampoo spokesman, said sports and IP attorney Philip Sheng of Venable, himself a former Stanford University tennis player. Sheng said the biggest outstanding question is how Deloitte will weigh the various factors. “We are in a black box scenario,” he said. [B][URL='https://news-api.bloomberglaw.com/v1/link?id=GyR9AB1dfYKKTWg43Udzjg%3D%3D.7NkqlIpoRAnaJZA3%2BvyV2Rq8JGNID%2BFkcCxPLic9iet6YJ5nnLl0q1hsPeT1y5Is3G22tmJiBw8ygzdj3jPo1nbaMLCQk4TrytE%2B%2FD1qlBpEuSZmEj09oOrXGNMXfAyG%2FdLf8u6FmDWXwGwduiRtcvCdSEUVfyrAD7E391O6GtArwiVursSCiedFyEOMu1%2BBJcgpoFSAewbFQIOgEDKCFl5BfxU%2FyXbveFzwP30XKA4hJumbhEVe%2BhnWFIJj8PU3TsgV56frhkhBYXAUSzwB2BniQm2VRaGCObcqmOTRhl98FAoxHQJqH1iVB32Nwqt7vBbjEKNty93X2y9xWtw1zC6UfniLj%2FIh6HRnGODtd3KlHV%2BMuy%2FD0Dm6lD1QFZJ2.25320']Read More[/URL] “[/B] [/LIST] [B]Source: [/B] [TABLE] [TR] [TD][TABLE] [TR] [TD][CENTER][URL='https://news-api.bloomberglaw.com/v1/link?id=K3S8GmMQnhZW5QuiWNEUwQ%3D%3D.dUuE5a6xBgpaf0O5o0yOyOrHJx%2BNdPOxC9RiH5bvhIrIDzgBr9b03SIJPS9KBT9%2FWkzlG1PS33YYKGi19o%2BibKHj2cVQaQzEoS0r9HXWqljQsfuTtkiossdenBBf01KJr5qWdCxWOo5lOfBRlRn2iXGKp6pnx%2BRzx153bMe6jlU0i0hRQr%2FJtN8FeYEgBgiyvWdYosbDb9fgs0BQnyFzOG8U84fSQ2eFP1xJzZ9SF5kCbOeLPhrw2jxvIDlXDhe9dz1tDj7lK%2FFTOMkGCKX1DEB%2FewNtpQnawas9Lu8Va%2Bw%3D.25320']The Brief from Bloomberg Law[/URL][/CENTER][/TD] [/TR] [TR] [TD][CENTER]Friday, June 13, 2025[/CENTER][/TD] [/TR] [/TABLE][/TD] [/TR] [/TABLE] For those, like me, trained in economic and market analysis, “fair market value” is a basic concept. It's usually grounded in the price point at which a buyer and seller agree to a transaction. If high priced bean counters— Sorry, Deloitte & Co., skilled accountants—can assign [I]consistent[/I] values to all of the intangibles listed above, and [I]consistently [/I]apply those to every NIL deal that comes before them, then (1) I'm a monkey's uncle, and (2) the courts will be clogged with young men and women who beg to differ. The forthcoming comedy routine has been brought to you by the NCAA—National Comedic Accounting Association. [/QUOTE]

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