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Message: [QUOTE="JerseyAlum, post: 5140447, member: 13593"] NIL Economics 1. National brands (Fedex, JBL, etc) can be a donor for any kid at any school but they choose national prominence to attract the most possible consumers. TV contracts are big here as most seen college players of high skill would get national money to be seen most nationally and socials can link player and NIL brand. 2. Regional brands support the colleges closest to them of prominence. Think what industry is prevalent near certain U’s like pharma in NJ or legal in Boston or finance in NY and SF so you get the idea some Universities get more than others. 3. Universities cannot pay players or put money into NIL on their behalf. It’s forbidden by the NCAA as part of the “deal” for NIL so how it works is thru donorship into NIL funds for a player. “We” UConn fans and/or grads can donate but the school cannot. 4. For UConn think about national but for regional it’s thin since insurance left and Hartford is not a tier 1 city economically so that is why you don’t see us getting top 5 ranked kids and barely top 10 because they command NIL in excess of $750k and we just cannot do that unless we need 1 player. So we got 4 incoming next year with NILs est ~400k each for 1.6M total. No way we were getting Meleek if we wants $1M bc we would have $600k total left. [/QUOTE]